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Google launches free Google Attribution, hopes to kick last-click attribution to the curb
The aim of Google Attribution is to simplify the complex problem of multichannel, multidevice attribution by leveraging data advertisers already have in Google Analytics, AdWords or DoubleClick Search, said Kishore Kanakamedela, ?director of product ? email marketing for attorneys ? at Google, by phone Monday. Bill Kee, group product manager at Google?, added that Google Attribution is focused on understanding the full customer journey versus being limited to looking at last-click impact. Google launches free Google Attribution, hopes to kick last-click attribution to the curb
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